MIND OVER MUSCLE

4-PART FITPRO BUSINESS GUIDE

STOP charging pennies, stop letting clients and scarcity run your life, and finally charge what you are worth without working yourself into the ground.

JOIN NOW

MIND OVER MUSCLE

4-PART FITPRO BUSINESS GUIDE

STOP charging pennies, stop letting clients and scarcity run your life, and finally charge what you are worth without working yourself into the ground.

APPLY

At least double your income in the next 90 days
Attract the clients that are your people
Choose and cultivate your best work environment
Conquer Imposter syndrome
Set your rates appropriately with confidence

Feeling stuck, stagnant and alone in your business?
DIY’ing your fitness business and constantly grasping at straws?
Not attracting or retaining clients?

Fearing asking for what you know you are worth?

Feeling at the mercy of your clients schedule and mood?
Not knowing how to talk about money, boundaries and scheduling with clients?

INTRODUCING

MIND OVER MUSCLE

CLIENTS | MONEY | SOCIAL MEDIA | BUSINESS

Mind Over Muscle is my signature, practical, business system for personal trainers, coaches and gym owners who are STARTING, STUCK or STAGNANT.

Within a fitness industury of over 350,000 certified personal trainers, I have been thriving and running a multi-7 figure fitness business for decades, on my terms.

Mind Over Muscle is a 4-phase method of how to attract, sign, and manage clients and build a truly successful training business that generates more revenue, in less time.

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WHAT CLIENTS ARE SAYING

IMAGINE...

You could naturally convert your Followers into clientele and sales
You at least doubled your income in the next 90 days
You had more time for life ‘cause you know how to maximize time
You could communicate with clients and potential clients, with confident ease
You had a wealth of insider, fitpro information and answers not found anywhere else, to access forever

THIS IS FOR YOU IF...

You are in year 1-5 of your fitness business.
You have 20 (and under) active clients, but no time for anything else and don’t know how to maximize what you already have.
You are making under $100,000 a year.

You want a blueprint for your fitpro career that covers every aspect imaginable (and unimaginable) as you level up.
You know your training skill, but need guardrails and protocols to choose the right projects, people and create prosperity with ease.

THIS IS NOT FOR YOU IF YOU...

Don’t want clients
Have no interest in communicating better online or in person

Want a more superficial, flash in the pan, career, this is not for you
Are lazy and not willing
Don’t want a lifelong roadmap for a growing, thriving business

THIS IS FOR YOU IF...

You are in year 1-5 of your fitness business.
You have 20 (and under) active clients, but no time for anything else and don’t know how to maximize what you already have.
You are making under $100,000 a year.

You want a blueprint for your fitpro career that covers every aspect imaginable (and unimaginable) as you level up.
You know your training skill, but need guardrails and protocols to choose the right projects, people and create prosperity with ease.

THIS IS NOT FOR YOU IF YOU...

Don’t want clients
Have no interest in communicating better online or in person

Want a more superficial, flash in the pan, career, this is not for you
Are lazy and not willing
Don’t want a lifelong roadmap for a growing, thriving business

MEET YOUR COACH

HI, I'M ASHLEY

I have spent more than 45,000 hours in the fitnes trenches working with everyone from A-list celebs, rock stars, popstars, billionaires, pro athletes and royalty, to the everyday person who just wants to get fit and stay healthy.

I’ve worked for years across all forms of media (most recently transforming lives on Revenge Body with Khloé Kardashian and The Kelly Clarkson show), I co-wrote the published book, “Your Perfect Fit”, created numerous award winning fitness programs, developed 5-star luxury fitness retreats and more.

Over the course of decades in the fitness industry, I've built a multiple 7 figure training business, on my own terms by focusing on my strengths and what is unique to me.

Enter your evergreen business touchstone, Mind Over Muscle. You will learn how to stop charging pennies, stop letting clients and scarcity run your life, and finally charge what you are worth without working yourself into the ground or living like a pinball machine.You can create the business and life that works for you, and that you absolutely love.

WHAT YOU'LL LEARN

CLIENTS

the mentality and communication needed to onboard and retain potential clients.
how to effectively and respectfully guide clients towards attainable, physical goals while maintaining a healthy frame of mind.
how to set appropriate financial expectations for yourself and your clients.

MONEY

effective communication for attracting and working with clients who are right for you.
protocols around referrals, bartering and working in different environments.
best practices for managing your services, clients, and finances.

SOCIAL MEDIA

practical tips on engaging with social media and honing your authentic voice.
how to build a bio and page that best encapsulates who you are and what you offer.
best practices in regards to posting schedules, creating content, and utilizing promotions, Reels, IG stories.

BUSINESS

how to take action and get out of your own way.
how to stop projecting your personal circumstances onto your business.
how to have successful interpersonal communication with clients during workouts and navigate push back, self-doubt, and encouragement.

➜ Over 225 pages of easy to digest, practical fitpro info that you can apply immediately. I verbally walk you through each course too!

➜ Cohesive, customizable personal training legal waiver

➜ Easy on the eye materials. Each Mind Over Muscle course information is laid out like a whiteboard, to easily view information, and help with consumption and memorization.

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