MIND OVER MUSCLE
CLIENTS | MONEY | SOCIAL MEDIA | BUSINESS
Mind Over Muscle is my signature, practical, business system for personal trainers, coaches and gym owners who are STARTING, STUCK or STAGNANT.
Within a fitness industury of over 350,000 certified personal trainers, I have been thriving and running a multi-7 figure fitness business for decades, on my terms.
Mind Over Muscle is a 4-phase method of how to attract, sign, and manage clients and build a truly successful training business that generates more revenue, in less time.JOIN NOW
WHAT CLIENTS ARE SAYING
MEET YOUR COACH
HI, I'M ASHLEY
I have spent more than 45,000 hours in the fitnes trenches working with everyone from A-list celebs, rock stars, popstars, billionaires, pro athletes and royalty, to the everyday person who just wants to get fit and stay healthy.
I’ve worked for years across all forms of media (most recently transforming lives on Revenge Body with Khloé Kardashian and The Kelly Clarkson show), I co-wrote the published book, “Your Perfect Fit”, created numerous award winning fitness programs, developed 5-star luxury fitness retreats and more.
Over the course of decades in the fitness industry, I've built a multiple 7 figure training business, on my own terms by focusing on my strengths and what is unique to me.
Enter your evergreen business touchstone, Mind Over Muscle. You will learn how to stop charging pennies, stop letting clients and scarcity run your life, and finally charge what you are worth without working yourself into the ground or living like a pinball machine.You can create the business and life that works for you, and that you absolutely love.
WHAT YOU'LL LEARN
- the mentality and communication needed to onboard and retain potential clients.
- how to effectively and respectfully guide clients towards attainable, physical goals while maintaining a healthy frame of mind.
- how to set appropriate financial expectations for yourself and your clients.
- effective communication for attracting and working with clients who are right for you.
- protocols around referrals, bartering and working in different environments.
- best practices for managing your services, clients, and finances.
- practical tips on engaging with social media and honing your authentic voice.
- how to build a bio and page that best encapsulates who you are and what you offer.
- best practices in regards to posting schedules, creating content, and utilizing promotions, Reels, IG stories.
- how to take action and get out of your own way.
- how to stop projecting your personal circumstances onto your business.
- how to have successful interpersonal communication with clients during workouts and navigate push back, self-doubt, and encouragement.
➜ Over 225 pages of easy to digest, practical fitpro info that you can apply immediately. I verbally walk you through each course too!
➜ Cohesive, customizable personal training legal waiver
➜ Easy on the eye materials. Each Mind Over Muscle course information is laid out like a whiteboard, to easily view information, and help with consumption and memorization.
SNEAK PEEK INSIDE
How to Cultivate the Best Environment For Results
Firing and Quitting
The Art of Reading Clients Quickly
Optimal Relationships and Interactions
Sexualization Within the Industry
Self Awareness and Finances
Choosing Targets for Income
Closing for Sales
How to Use Referrals & Subs
In's and Out's of Bartering
Mindset Around Social Media
Picking The Platforms to Be On
Building a Bio That Sells
Building Your Social Media Page
Best Posting Practices
Engaging Your Authentic Voice
How to Build Your Team
Conquering Imposter Syndrome
Optimizing Your Training Environment
Troubleshooting Communication Around Workouts
Setting Career Expectations
Using Organization For Best Biz Outcomes