$375.00 USD


My fellow fitpros! STOP charging pennies, stop letting clients and scarcity run your life, and finally charge what you are worth without working yourself into the ground.

Mind Over Muscle is my signature, practical, business system for personal trainers, coaches and gym owners who are STARTING, STUCK or STAGNANT.

Within a fitness industry of over 350,000 certified personal trainers, I have been thriving and running a multi-7 figure fitness business for decades, on my terms.

Mind Over Muscle is a 4-phase method of how to attract, sign, and manage clients and build a truly successful training business that generates more revenue, in less time.


  • There are NO live components to this course. You can use and refer to it for a lifetime.
  • Mind Over Muscle is over 250 pages of 4 separate evergreen Fitpro business guides that you will refer to along the path of your career.
  • I created this to help you troubleshoot ALL aspects of running your own business. Questions and practical answers you can use and apply immediately. No esoteric ideas to ponder, real life tactical feedback. Each section of Clients, Business, Money and Social Media has a pre-recorded Zoom call where I review the section with you.
  • These are the guides I wish I had to reference as I was moving up in my career. There is NO GUIDE out there! That's exactly why I created this for you! As a member of the Mind Over Muscle course, you will have LIFETIME access to all resources, trainings, guides, and templates.
  • You've got this! Let's create the business that you have always wanted, on your terms.


What People Are Saying:

Ashley is the best at what she does! Thank you for all of the lessons and inspiration!

Coach Mikey O, NASM CPT

What can I say other than this has been the jumpstart I so desperately needed. The Mind over Muscle course has paid off in so many ways already… Everything you taught was invaluable. There is so much to learn and so much you literally don’t even know that you should be considering. This course has given me much needed hope as a single mom of 3. You’ve helped me create my own (vision) & that is in alignment with where I envision my fitness business. I’m forever a fan & an extremely grateful student.

Lateisha DeNike, CPT, Kickboxing Instructor, Powerhouse Mom

I found (Mind Over Muscle) tremendously helpful in getting my coaching business started on the right foot. For the price, this is a no brainer. I received so much more value than I paid for and I am looking forward to the journey ahead now that I'm on the right path. Thanks Ashley!!

Doug F. CPT

Mind Over Muscle includes things they do not teach you in college or weekend seminars. Whether you’re a group fitness instructor, gym owner, trainer in a big box gym, or private trainer this course is a crucial step in building YOURSELF and your business

Luke Guanzon, CSCS, FMS