Intuitive Coaching Crew

Join the Crew and Start to Thrive!

I have been working and thriving in the fitness industry for over 40,000 hours. As I continue to successfully navigate the industry, I want to bring you with me! I share all of my practical tools, tips, and “secrets,” so you can build YOUR empire.

I receive hundreds of questions from trainers, coaches, and members of the service industry who want to build a career like mine. I designed the Intuitive Coaching Crew to answer these questions, create a supportive community, and assist people in taking their business to the next level.

The ICC will help you discover your unique voice while focusing on how to value yourself, improve your communication, increase your revenue, and maximize your time!

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If these questions resonate, ICC is for you!

“Should I invest in PR?”

“How do I target high-level clientele?”

“How do you retain your clients for years?”

“How can I make a six-figure income?”

“When should I hire more people on my team?”

“Should I create a website?”

“Is bartering my services the kiss of death?”

“How do I talk to my clients about money?”

“What kind of backend should I have for my website?”

“How much money is too much to invest in my business?”

“How did you get on Revenge Body?”

“What should my Instagram look like?”

“How do I know if I should fire a client?”

“How do I get big companies to notice me and pay me to work with them?”


“I highly recommend Ashley Borden's Intuitive Coaching Crew to any fitness professional who knows they need a push in their career and are willing to face what has been holding them back.”
–Kate Nolte (@tulumtrainer)

“I was hoping to have someone knowledgeable examine my situation and give me personalized advice. I got so much more than I expected. I did get personalized advice but what I didn't expect was the level of self-examination and discovery that I experienced. It was “real talk,” not a generic one-size-fits-all approach. I didn't expect that being part of a group would be as beneficial as it proved to be. Learning where other people are struggling and being able to participate in their growth became as useful and rewarding as my own growth. The group learned to lean on each other, to be vulnerable, and to feed off of each other's positivity.”
–Joe Cebula (@joe_cebula)

“Ashley did an amazing job of creating space, reflecting back, helping us identify roadblocks, and giving us the tools to remove our barriers.”
–Devin Mott (

“The first word that comes to mind is INSPIRING! Ashley always goes above and beyond to help others and she seems to genuinely enjoy doing so! She has helped me open up and become a more confident version of myself so I am more equipped to change lives and help others in a meaningful way. I am so thankful for her and the opportunities she has presented me. I am forever grateful to have met her and to be a part of the Intuitive Coaching Crew.”
–Dara Fischer (@daramaefit)

“I have learned so much about not only the business aspect of training but also the pathways you can take as a trainer. I’ve also learned about my aspects of myself. The session made me excited to be starting this new career. I cannot thank Ashley enough!”

“Ashley takes an outside point of view of your business, your roadblocks, your strengths, your weaknesses, and just your general insecurities about the business. Using her vast experience, knowledge, and success in the business she gives amazing and credible feedback for any fitness professional. Whether you’re a group fitness instructor, gym owner, trainer in a big box gym, or private trainer this course is a crucial step in building yourself and your business. I HIGHLY RECOMMEND Intuitive Coaching with Ashley.
–Luke Guanzon (@lukethetrainer)

“Working with Ashley Borden has helped me more than I could’ve imagined. I’ve already increased my followers on social media, booked my first online training client, and have learned tools to make my social media look way more professional. Don’t hesitate or hold yourself back. Work with Ashely!”
–Chase Burnett (@body_by_chase)

“Ashley’s knowledge, advice, and honesty were the push I needed to take my fitness business to the next level. I was amazed at how quickly she was able to point out my strengths and weaknesses. I could tell immediately that she cared. I consider myself lucky to be a part of the Intuitive Coaching Crew.”
–Rob Lancsak (@roblancsakfitness)

“Ashley has an extensive background in fitness and business. She pushes you to explore any personal issues holding you back from becoming your best self. I found her to be genuine and full of useful ideas for building my business.”
–Samantha Trainum (@trainumfitness)